In the current scenario, traveling has become the latest obsession. People are investing more into the traveling industry as they plan out trips across the nation as well as worldwide. Taking off to a new city or country for a weekend or a month-long vacation is the new trend. To add to the fun, there is this thing called “travel blogging” which is giving a boost to the travel industry. As a result of all of these, the travel industry is booming.
Millennial Tend to be Lazy
As much as they love the concept of traveling, the people of modern age are highly lazy when it comes to planning their trips out. There is a certain percentage of people who think that costs might increase if they would not do the booking fast. And then, there is a group of people who wait for a week or less to make a booking before the final departure. Amidst this confusion and hesitation, there is a high need of finding an effective strategy by the travel industry to create a traveling experience that tends to be specific to individual travelers. The readymade solution to this is “personalized web push notifications” in the travel industry.
Importance for Travel Industry
In this high-paced world, the marketers of the travel industry are giving their best efforts towards attracting and engaging new customers. To everyone’s surprise, several travel portals have claimed that majority of their revenue comes from the web push notifications. The power of push notifications is finally being recognized by the travel portals worldwide.
Web Push notifications can help by guiding the travelers properly by helping them plan out their entire trip with much ease. At the same time, the push notifications also offer insightful information and helpful tips while planting the seeds of making their bookings quite smartly.
Here are certain conditions under which web browser push notifications can be used to bring conversions for your travel portal. Have a glance
Absence of Enough Travel Data:
If a traveler comes to your site and while making the booking, if your site didn’t complete the payment process seamlessly, then there are chances that he or she might bounce from that page. In this case, you can send a push notification to the customer’s smartphone or device indicating the cheapest prices offered by your portal. Deliver the most recent cheapest flight rates to your customer and lure him in to make the bookings again on your site.
Consumer Needs a Recommendation:
Several eCommerce portals are doing a great job with product recommendations to their targeted customers. As far as online travel booking is concerned, the portals must realize that all the customers here are not for making the final booking. Some come for taking recommendations as well. At these times, you can send push notifications to such customers and gain faith in their minds about your travel portal. You can observe your targeted audience closely across multiple channels. Once you know what makes them convert, you can share the exact contents to them via web push notifications
Flight or Hotel Price Goes Down:
This is another scenario wherein the push notifications could help you out. Nothing can be as lucrative for the travel customers as a price dip in the flight or hotel rates. Therefore, you can utilize this opportunity to send the web browser push notifications to your targeted audience for getting more conversions.
Now that the customer has booked online tickets from your online portal, your task does not end here. To establish a long-term relationship, you can send out content related to the particular destination that the traveler is going to. For instance, content like the best restaurants, most popular places to see, and so more would entice the travelers. Push notifications can be used for sharing highly personalized information. You can utilize the same for travelers making hotel or bus bookings online.
Customer feedback is vital to any organization. When it comes to traveling, the customers usually rely on the feedback of others who have already availed the services beforehand. Through web push notifications, you can ensure the customers that they are getting the best deals on their travel package. Moreover, you can also help them out by planning & executing their trip from start to its end. This way, the satisfied customers will recommend your portal to their fellow travelers. This makes it a win-win situation for your business.
Through push notifications, you can also send reminders to the travelers with respect to their check-in time, bus boarding time, and so more. Let your customers relax as you keep them informed about everything. Give your traveling business a boost with web push notifications feature on your web portal. Be assured of more conversions instantly!