Web push notification is a great tool for content writing and developing websites in order to engage their readers and increase their participation. This method is very much similar to app notifications, apart from that now they are not required to spend on an app to send the notifications to their readers.
Creating a huge base of subscribers is the foremost aim of preparing a digital promotional strategy. For that purpose, the bloggers and publishers continue to come up with new and significant content for their readers on a regular basis. Furthermore, they offer a variety of rewards and download schemes for instance educational and informative online seminars or webinars, guides material, e-books and many more. Web push notifications provide the bloggers with a fresh solution not just to build a dedicated and long-standing subscriber base, but also to enable the swift communication between bloggers’ website and the readers. Here are few of the reasons how web push notifications can increase the traffic on your website:
Constructing a strong Customer Base
Creating a strong and loyal customer or subscriber base is a very imperative factor for motivating the users’ engagement with the website. Using web push notifications, a blogger can form a steady reader base, 30 times quicker compared to the email newsletters. One Click Opt-in Solution With one click opt-in solution, a blogger can convert about 20% of the website visitor using desktop and mobile, into subscribers and make the most of it.
Click Through Rate
Pertaining to the fact that the web push notifications show up right on the screen of the user, they move click through rates upwards and increasing the engagement and response from the visitors.
Easy to Implement
Web Push notifications are a lot more convenient when it comes to implementation as compared to the email newsletters. A blogger just need to define the title, description, and URL of the landing page and everything will be set.
Promote Your Newest Articles To Engaging Readers
One of the most understandable uses for website push notifications is that if you can promote the latest contents of your website through a web push notification to your subscribers. Moreover, if your blog is receiving many new visitors but not many repeating, website push notifications can turn those new visitors into subscribers. Web push notifications do not ask for any private information from the subscriber. When they become subscriber, you can send them a notification whenever a new article gets published on your blog or website.